E-books and Direct Response Marketing

My name is Dee, and I am the guru of copywriting, Internet marketing and self
publishing! I have more than 15 years experience in these areas and I want to share some
tips to help your business.

A lot of my customers have been asking for help to write and market e-books.
Some of these clients have never considered selling e-books. But, with the shaky economy, they are looking for alternate ways to make money.

Two things that convinced them that selling e-books was the way to go:

1. Writing an e-book is easier than anticipated if working with a professional direct response copywriter like myself. In fact, many of my clients now sell two or three products and are able to make $1,000-$3,000 per month with Google and Yahoo pay-per-click programs. That is a good profit considering the $800-$1,200 fee for paying a writer.

2. Marketing e-books is inexpensive. Advertising with phone book page ads, billboards, and TV commercials are very expensive and may not get as good of results as pay-per-click programs. You can market an e-book online for $600-$1,500 per month depending on the frequency of the ad and the cost per click.

If you are an expert on a subject then you can write an e-book. You can even expand to selling other e-products such as, CDs and audio recordings. Many companies sell workshops, financial products, and how-to guides. These companies make $1,000-$3,000 a month.

To market e-products, create a direct response Internet campaign. Sign up for Google and Yahoo ad words and create key words and text for the campaign. Then, design a landing page to use in conjunction with your Google or Yahoo pay-per-click program. A landing page is a Website link on your existing site which has a direct response sales letter made to get immediate sales, and collect potential customer’s e-mail information. This is the foundation of your Internet marketing program.

I write multiple versions of landing page and pay-per-click text and track which version gets the most sales. The whole key is to come up with a landing page that produces the most sales and then, put the system on auto pilot. In fact, some companies run entire businesses by selling e-products.

I want to point out to those not familiar with direct response copywriting; it is NOT the same as regular copywriting. I do both types of copywriting. If you contact a copywriter about writing a landing page, make sure the copywriter specializes in direct response copywriting.

I would love to hear your feedback. I will post again in another day or two.

Dee Doanes
http://www.jig-sawmarketing.com/
dee@jig-sawmarketing.com